Grow Your Business Through Authentic Connection—with Virginia Muzquiz - 124
People do business with people when they connect. Get in sync with your customers, and they will go to the ends of the earth for you. But how do we dismantle our conditioning and create those authentic connections? And then how do we leverage that social capital to grow a successful business?
Virginia Muzquiz is the Founder and Chief Connection Officer at Master Connectors, a practice that helps six-figure solopreneurs build businesses that fuel their passions, fund their dreams and have massive impact on their communities. Known as the Referral Diva, she has 30 years of experience demonstrating that social capital is the fastest path to profitability for the small business owner. Virginia has coached 1,400-plus entrepreneurs on how to build a business through word of mouth and shares her expertise on the Business by Referral Podcast.
On this episode of Wickedly Smart Women, Virginia joins Anjel to explain how her own desire for connection informs her work and why it’s crucial for the interconnectedness of humanity to permeate business. She shares her take on the relationship between social capital and personal wellbeing, describing what it looks like to give in reciprocity and how to express what you need from a place of strength. Listen in for Virginia’s insight on what it looks like to build a business in service to your higher purpose in this life!
What You Will Learn
How Virginia’s business was born out of her own desire for connection
Virginia’s gift for making room for ‘the weirdos at the lunch table’
The death-of-the-protected-self moment when authenticity became possible for Virginia
Why the interconnectedness of humanity needs to permeate business
Virginia’s take on the relationship between social capital and personal wellbeing
What it looks like to give in reciprocity (from the saucer, not the cup)
How to express what you need from a place of authentic strength
Virginia’s calling to proliferate prosperity around the globe
The benefit of building a business in service to your higher purpose
Connect with Virginia Muzquiz
Resources
Business Network International
Paulina Tenner’s Great F*ck-Up Summit
Infinite Giving: The 7 Principles of Givers Gain by Ivan Misner, PhD, Greg Davies and Julian Lewis
Connect with Anjel B. Hartwell
Wickedly Smart Women Facebook Community
Wickedly Smart Women on TeePublic
The Wealthy Life Mentor on Facebook
Email listeners@wickedlysmartwomen.com
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